WEB & MOBILE CONTENT
Leveraging my expertise in creating engaging, informative, and accessible content, I deliver compelling digital solutions that resonate with healthcare professionals and patients alike.
Websites
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HCP and patient websites: Creating websites tailored to healthcare professionals and patients
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Microsites: Writing small, auxiliary websites that function separately from a company's main website
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Medscape InfoSites: Creating sites hosted on the Medscape platform
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Web banners
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Chatbots
Social media
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Twitter, LinkedIn and Yammer posts: Writing and managing posts for various social media platforms
Email marketing
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Targeted email marketing: Crafting personalised email campaigns for specific audiences
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Veeva email fragments, mass emails, RTEs: Creating and managing various forms of email content
Mobile apps
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iPad apps: Writing healthcare-focused applications for iPads
SEO
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SEO, metadata: Optimising websites and content for better visibility on search engines
DIGITAL SALES AIDS
Empower your sales teams with compelling and interactive sales aids. My expertise lies in creating visually engaging and scientifically accurate materials that convey complex medical information in a clear, concise manner, serving as an invaluable tool in the hands of your sales representatives.
Interactive visual aids
Crafting engaging sales aids that communicate compelling stories.
Self-guided eDetails
Providing a self-paced learning experience with engaging online content.
Leavepieces
Leave-behind materials for customers that reinforce your message after a rep visit.
Patient case studies
Crafting engaging case studies to illustrate patient experiences and outcomes.
Playbooks
Comprehensive guides outlining your strategies and plans.
Data visualisation
Bringing disease burden and clinical trial data to life with infographics.
MEDICAL EDUCATION
Bridge the gap between complex medical knowledge and practical application with tailored medical education content. I specialise in developing comprehensive and easy-to-understand materials, ranging from ad boards to eLearning platforms, that effectively communicate crucial information to healthcare professionals, patients, and other key stakeholders.
Ad boards
Developing speaker decks, showfiles and summary reports for scientific and promotional advisory board meetings with key thought leaders.
MSL traning
Providing training materials tailored for Medical Science Liaisons.
Symposia content development
Creating informative and engaging interactive booth content for conferences, including self-guided touchscreens.
Training manuals
Developing comprehensive guides for efficient and effective training.
Distance and eLearning
Providing interactive online learning experiences.
KOL mapping
Identifying and understanding the influence of Key Opinion Leaders in specific therapy areas.
Onboarding
Creating effective onboarding materials for new hires.
Workshops
Designing and delivering interactive learning experiences in workshop settings.