Client Overview

Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. They are committed to discovering new ways to improve and extend people's lives through innovative medicines, eye care, and cost-saving generic pharmaceuticals.

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Project Overview

The project involved updating the US website for Kymriah, a type of CAR-T cell therapy for patients with relapsed or refractory follicular lymphoma. The goal was to make the website more patient-friendly, improve its SEO, and ensure it was up-to-date with the latest information about Kymriah.

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Approach

I worked closely with the US brand team to undertake a comprehensive content audit of the existing website. This audit allowed us to identify areas where the website could be improved, from SEO to user-friendliness. Once we had a clear understanding of what needed to be done, I set about creating new pages and updating the existing content to ensure it was easy for patients to understand and that it reflected the most recent information about Kymriah.

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Results

The updated website significantly improved patient understanding of Kymriah and its benefits. By making the content more accessible and ensuring it was optimised for search engines, we were able to help Novartis better connect with patients and healthcare providers.

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Client Feedback

The Novartis team was particularly pleased with the quick turnaround of the project. The US brand team expressed their appreciation for the attention to detail and the user-centric approach used in updating the website. They felt that the project greatly improved the user experience and better communicated the value of Kymriah to their target audience.